Competitive response

Bastide: answering the online grocers

Bastide, a French grocery chain with 160 stores and €40B of annual sales.

Should Bastide launch an online grocery business?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Business sense
• Synthesis and communication

Concepts

• market sizing by benchmark
• unit economics by channel
• cannibalisation
• defensive investment
• operating margin