Competitive response

Little Orchard: fight back with a value range?

Little Orchard, the leading baby food maker in premium and mid-range.

Should Little Orchard launch a value range, and would it reverse the profit decline?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Synthesis and communication

Concepts

• segment trends
• profit pool
• revenue vs profit
• market share target in units
• capacity
• cannibalisation