Market entry

Halden School of Management: a campus in India?

The Dean of Halden, a top US business school.

Should Halden open a campus in India?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Business sense
• Synthesis and communication

Concepts

• bottom-up market sizing
• addressable market
• pricing between two benchmarks
• cohort revenue
• cumulative break-even
• brand risk