Market entry

Nordcourt: can squash clubs work in Germany?

Nordcourt, a successful Swedish operator of squash centres.

Should Nordcourt open squash centres in Germany?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Business sense
• Synthesis and communication

Concepts

• break-even price
• capacity and utilisation
• singles and doubles mix
• competitive benchmark
• differentiation
• premium positioning