Market sizing

Wrenfield Biologics: a vaccine for the smallest babies

Wrenfield Biologics, a pharmaceutical company.

What is the realistic US revenue potential of the vaccine?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Synthesis and communication

Concepts

• top-down market sizing
• theoretical vs realistic market
• cost-effectiveness by segment
• substitute treatments
• break-even price
• segment-based pricing