Pricing · Pharmaceuticals

Serenol: pricing a preventive drug

Corvexa, a top-five global pharmaceutical company.

How big is the market and what price should Corvexa charge?

Skills tested

• Structure
• Quantitative analysis
• Business sense
• Synthesis and communication

Concepts

• value-based pricing
• payer economics
• market sizing
• sunk costs
• margin vs markup
• payback