Growth

Sunhaven Living: heading north?

Sunhaven Living, operator of 30 retirement apartment complexes in the southern US.

Should Sunhaven grow in the North or keep building in the South?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Business sense
• Synthesis and communication

Concepts

• profit per unit of capacity
• occupancy scenarios
• fixed vs variable costs
• profit margin
• first-mover advantage
• willingness to pay for amenities