Operations

Skylark Air: cards only on board?

Skylark Air, a large US airline.

Should Skylark go cashless on board?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Business sense
• Synthesis and communication

Concepts

• market sizing per flight
• customer segments
• lost revenue vs saved cost
• margin on lost sales
• cash management costs
• time value of money