Profitability
Voltra Energy: the customers who cost money
Voltra Energy, a household electricity retailer.
Why has Voltra's profit fallen, and how can it improve it?
Skills tested
- Structure
- Quantitative analysis
- Exhibits and insights
- Business sense
- Synthesis and communication
Concepts
- customer lifetime value
- churn
- bad debt
- customer segmentation
- credit risk
- thin margins