Profitability · Packaged food

Hearthside Soups

Hearthside Soups, soup business unit selling to grocery retailers.

Why did profit fall and how can it be restored next year?

Skills tested

• Structure
• Quantitative analysis
• Exhibits and insights
• Business sense
• Synthesis and communication

Concepts

• profit decline diagnosis
• product mix
• cannibalisation
• pricing
• contribution margin